Rob Jennings is the CEO and Co-Founder of BeefChain a grassroots free-market tool for tracking and communicating the handling and sourcing information of livestock.

Rob Jennings is the CEO and Co-Founder of BeefChain a grassroots free-market tool for tracking and communicating the handling and sourcing information of livestock. I am excited to feature this decentralized approach to answering the questions consumers want answered as well as putting the power of information in the hands of beef producers.