It seems like with the Hollywood awards show season in session and several large retailers (hey Starbucks) taking aim at production agriculture recently, there's a lot to talk about when it comes to ag being attacked. This week, Valene and Katharine wonder if agriculture sometimes takes the "victim" role a little too seriously. They discuss how this plays out in the industry, and what can be done to start being proactive, rather than reactive when these inevitable attacks happen. How do you think agriculture can start being proactive? How are you, your family, your operation already proactive when it comes to these kinds of issues? Tell us in the comments, and let us know on Facebook and Instagram too!