Shelbie Powell works with the Southwest Ag Center based in Tyler, Texas. We talk today about what is new with the SWAG Center and how they are stepping up their game to talk about farmer mental health. We talk about their plans for a hotline that is coming to help assist farmers in crisis. We also talk a bit about their social media campaign and how it was designed to reach farmers where they are ag. We also chat about the uphill battle that is talking to producers about mental health when they have such an independent spirit. Find SWAG Center online at https://www.uthct.edu/southwest-center-for-agricultural-health-injury-prevention-and-education-2/. Today's podcast brought to you by Xyway brand fungicides by FMC.