This week, we are joined by an incredible guest with some awesome insights into current consumer buying behavior. Janette Barnard has a deep background in the animal protein and agriculture supply chain arenas. We discuss why consumers are opting for more traditional protein sources, and leaving plant-based alternatives on the shelves. Janette takes us down a path of talking about how the agriculture supply chain is inflexible, but why that isn’t necessarily a bad thing (at least in non-pandemic times), how the alternative protein business may actually be more adapted to scaling up and down quickly, and what all these sudden changes mean for the face of our industry as we know it. She gets us really excited about the possibilities coming wide open for direct to consumer marketing, and shares insights of what this kind of sudden onslaught of innovation could mean for agricultural producers. This is one episode you don’t want to miss - fast paced and fun, Janette Barnard hits this week’s topic out of the park.
Bette Brand, the Deputy Undersecretary for USDA Rural Development, joins us today to discuss how they are helping rural Americans during this stressful time.
Elaine Kub joins us today to chat markets and how things might be effected once the COVID-19 quarantine is over.Thank you to the folks at AgMarket.Net for sponsoring today's episode.
For some of us American farmers, we believe that the challenges we face are unique to us in the States. The truth is, agriculture is a global community with all of us facing unique challenges. Today, we talk to Welsh farmer Will Evans about the stresses that are facing agriculture in the UK. Will is also host of the Rock & Roll Farming Podcast where he talks to folks in British Agriculture every week to highlight the unique characters involved. Go Check Will out online at http://www.rockandrollfarming.com/.
Ben Gotschall of Davey Road Ranch joined me to discuss the ins and outs of managing market complexity. We talk about nutritional food, getting that food to market, and getting paid for those products.
Geoff Cooper, the President and the CEO of the Renewable Fuels Association, discusses how ethanol has been effected as there are less drivers on the road.
